Client: Personal work
Date: January 2011
This was my first LEGO project. After becoming aware of, and amused by, the many tiny suits available for Lego minifigures and getting absorbed by the TV show Mad Men, I set myself a side project of recreating the characters with existing Lego pieces. I was surprised no-one had done it before me. Once I’d sourced all the parts, I built a little set based on their original offices, photographed them and put them online. Shortlist magazine saw them and asked to run a feature on them on their website. I agreed and it was one of their most viewed articles, which led to Shortlist commissioning further Lego work from me.